All of our products are cruelty-free and designed with love and passion for all the Fred's out there.

We started this business just for Fred. And Mo and Rizzo. And every other dog like them. The ones who are our four-legged listeners, our guides, and companions. Our confidantes, and partners in crime.

We do what we do because we understand the bond between dogs and human can be thicker than blood. We believe that leashes weren't invented to avoid losing our dogs, but rather so we don't lose each other.

From the Greatest Dane to the smallest mutt, we believe they all deserve the very best. That's the secret sauce, really.