Advocates of Diversity

A growth community and program for BIPOC- and women-led businesses in the pet industry

There’s not enough diversity in the pet industry.

BIPOC and women are major contributors to the pet industry but for the most part haven’t been included in the traditionally male and heavily white conversations that shape this industry.

We decided to change that with a new online community and ongoing growth program specifically for BIPOC- and women-led businesses in the pet industry called Advocates of Diversity.

Starting in September and running through May, we’ll bring this community together virtually twice/month for free topical business workshops and brainstorm sessions led by successful BIPOC and women leaders to learn from and grow together. We’ll also have a private Community chat group on Dogly where all members can connect and collaborate with each other 24/7.

Each community member will also have access to new revenue streams on Dogly by either selling your products on our marketplace and through our partnership with or as a service provider by selling your knowledge as a service to your audience as an Advocate.

What This Community Will Offer You

  • Two monthly workshop sessions led by BIPOC and women leaders covering growth tactics on business planning, social media strategy, sales, brand messaging, and other topics you recommend to the group
  • 24/7 access to a community of your peers for support, brainstorming, and collaboration
  • Your own presence on Dogly as a brand or an Advocate
  • New revenue stream selling your products on Dogly & Boxed or selling your knowledge as an Advocate

Who Should Join

We support all BIPOC- and women-led businesses but there are a few parameters for the stage and type of businesses best fit for this growth community. Learning sessions will be recorded and available publically for free for non-members following each session. The community can be joined any time throughout the year.

Service providers

certified positive reinforcement trainers, vets, groomers, nutritionists or other wellness experts (ie. chiropractor, aromatherapist, etc.)


small to medium size businesses ready to scale to mass market on Boxed, products are your own and are ready to ship in 1-2 days, products shouldn’t shock, pinch, include CBD/hemp or require a subscription to order

If you’re a shelter/rescue coordinator or blogger/influencer and would like to be involved in this community but don’t fit into the categories above, please email

How It Works

  • Enter your information below and the Dogly team will follow up with you
  • Join us every month to learn about a specific business topic and grow together
  • Connect and learn with other BIPOC and women business owners in the pet industry through the Community on Dogly
  • Grow your business through new revenue streams on Dogly

We’re so excited to bring this community together. Tell us a bit about yourself and join us below.

With love from,


in partnership with