When our Golden Retriever had 14 puppies, our all-out search for a gentle and effective natural shampoo option began. After working with a local chemist for over a year, Pure + Good was born!

We're a mother and daughter who love our dogs and natural wellness, and we wanted to create a line of products for pets that was honestly natural - completely free of chemicals, detergents, sulfates, pthalates, parabens and fragrances.

We've continued to expand our product line founded on this chemical-free principle. Our passion is all about creating quality health for pets and the environment.