Psst Are you a brand, artist, shelter, or dog looking to get on Dogly?
Why We Love Them
We're a holistic oasis - sharing the very best in nutrition options and integrative therapies with you and your dog.
Wellness is a natural state. Fostering your dog's innate wellness and joy is what we're all about. What began as a holistic retail boutique quickly blossomed into a collaboration of magic and wellness.
Our focus is on nutrition and integrative care for dogs and their people. You'll find only the highest quality food, treats, and toys from good, ethical companies. Everything selected by us to keep your dog healthy and happy and to honor the magical connection between you and your dog.
"Just moved to Lubbock from Austin and Merlin's is the only place in town I trust to help me get the premium pet care products, food, and advice my pups deserve. Just reminds me that there are local places who do care about the well-being of my pups just as much as I do. Support small business and go local in Lubbock with Merlin's." ~ Krystyna, customer
"Wonderful gem in Lubbock. Dr Kat is just the best. She cares dearly about the health and well being of our dogs. Upon her advice I changed my dog's food. It has been one week and her coat is already changing. She is not scratching and she is acting more like a puppy again at 8 1/2. I'm thrilled with all of the suggestions and feel like we really have a go-to place for more holistic care here." ~ Justin, customer