Jiminy’s began when I was approached to lead a grass-fed beef dog treats company. While I loved the idea of a sustainable treat for dogs, I knew that traditional animal protein (esp. beef) was not the answer.

Through research I learned the United Nations had issued a report showing that insect protein could be the answer to world hunger. That was my ‘ah ha’ moment. Learning more, I focused on cricket protein and found that it is not only a sustainable and humane protein source, but the nutritional profile is amazing as well. Truly a superfood!

The answer to the next question - do dogs like it? - was crucial. This is where my two babies got involved. Derby and Tuco gave it 8 paws up! Pet parents can feel great about giving their dogs these treats. It’s all upside and you can’t say that often enough. It’s good for the earth. Dogs love it. Wagging tails all around!