Ignorance is bliss, as they say, but it is also detrimental to those who deserve and need help. If I hadn't had a huge eye opening experience, I would have never known of the enormous plight of homeless dogs in our backyards and around the world.

Several years ago, I was considering adopting a dog. I decided to check out Petfinder to see who needed a home. Once I narrowed down the options to find the dogs that would be best suited for me, I started the search. After several HOURS of reviewing profile after profile, I saw no end in sight to the pages I still hadn't viewed.

Heartbroken, I knew I wanted and needed to help. I started by adopting Clarence and Dixie, but couldn't stop there. I spent every free hour designing and developing our beautiful, eco-friendly products and a business model that would make a difference in the lives of dogs in need.