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Taking The New Road To Human Grade Dog Food
In our family, we had something called “the big idea.” It evolved over the years, founded in our mission to serve our customers—with integrity and transparency—fresh, safe, and locally-made food for their family dog. Our “big idea” was to set the bar for pet foods at a place where it hadn’t been set before: What could we do to make the best possible product on the market? Food that’s not incrementally better, but a kind of quantum leap in terms of quality. A level of quality primarily used for people (human edible) but developed very specifically to offer dog parents the most nutritious food available for their four-legged family. We believe in transparency; that the more you know about how your pet’s food is made and what goes into it, the better off the both of you are.